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About Us


Founded in 1995 by Joan McClain & Alison Armstrong

Our Mission is altering Society's Culture by Transforming the way Women and Men relate to each other and themselves

We are a relatively small organization with less than 20 full and part-time employees. We are mission-driven and passionate about providing unique and immediately useful education. Our curriculum illuminates a new understanding of the predicament of gender, the interaction of masculinity and femininity, and the principles of the paradigm of Partnership.

Our courses facilitate the reconciliation many people are seeking and outline the skills and understanding necessary to realize powerful, satisfying relationships in all circumstances.

To date, tens of thousands of women and men, ages 17 to 83, have completed our programs and have proven that men and women can be partners instead of adversaries.


Meet the Team

Amy Ramson
Amy Ramson
Personal Consultant & Coach
Traci Campbell
Traci Campbell
Sr. Personal Consultant & Coach
Cindi Love
Cindi Love
Customer Care Coordinator
Rosemarie Ramirez
Rosemarie Ramirez
Accounting Support, Customer Care & Tech Support
Jerah Yassine
Jerah Yassine
Accountant
Sarah Bumstead
Sarah Bumstead
Marketing Partner
Will Day
Will Day
IT Engineer
Alison A. Armstrong
Alison A. Armstrong
Creator & Co-Founder
Heather Villatoro
Heather Villatoro
Executive Team Leader
Joan McClain
Joan McClain
Co-Founder & Leader
Sara Thompson
Sara Thompson
Marketing & Business Strategy


About Alison A. Armstrong

Educator and Advocate

Alison Armstrong, author, educator, and creator of the widely acclaimed "Understanding Men" and "Understanding Women" transformational online series, asks the question: "What if no one is misbehaving -- including you?" She explores the good reasons behind the behavior of men and women such as fundamental differences in the ways we think, act and communicate. She offers simple, partnership-based, solutions to improve our communication and intimacy by honoring ourselves and others. She's known for her insight, sense of humor and ability to articulate the human experience and predicament of gender.

Home and Family

Alison was married to Greg from 1993 until his passing in 2019. People often commented on their marriage, assuming they must be newlyweds. “Greg and I sometimes made people uncomfortable, although we didn’t mean to. I just had the worst crush on him.” And she adds with a smile, “Greg said he worshipped the water I walk on.”

Referred to as “my Renaissance man,” Greg was an important part of her research and support system, and was the central element of their family as “an amazing father.” Their 2 daughters and Alison’s son are living independent lives in Arizona and Texas.

Alison now lives in rural Western Colorado with her Border Collie, her “ponies” and a host of wild critters. She loves to ride, drive, hike and work with her tractor.

Read what people are saying about Alison.