About Us

Founded in 1995 by Alison Armstrong & Joan McClain

Our Mission is altering Society's Culture by Transforming the way Women and Men relate to each other and themselves.

We are a relatively small organization with less than 10 full and part-time employees. We are mission-driven and passionate about providing unique and immediately useful education. Our curriculum illuminates a new understanding of the predicament of gender, the interaction of masculinity and femininity, and the principles of the paradigm of Partnership.

Our courses facilitate the reconciliation many people are seeking and outline the skills and understanding necessary to realize powerful, satisfying relationships in all contexts.

To date, tens of thousands of women and men, ages 13 to 86, have completed our programs and proven that men and women can be partners instead of adversaries.

About Alison A. Armstrong

Educator and Advocate

Alison Armstrong, author of The Queen’s Code, and creator of the widely acclaimed transformational online programs, including LUX: Liberation. Understanding. Xtraordinary Relationships, and Understanding Men, Understanding Women, Understanding Sex & Intimacy, Understanding Love & Commitment, plus Being Extraordinary as a Man/Woman.

Alison asks the question: "What if no one is misbehaving -- including you?" She explores the good reasons behind the behavior of men and women such as fundamental differences in the ways we think, act and communicate. She offers simple, partnership-based, solutions to improve our communication and intimacy by honoring ourselves then others.

Alison is known for her insight, sense of humor and ability to articulate the human experience and predicament of gender. She seeks practical, energy- and emotion-efficient approaches to conflict, healing, and building skills and capacities applicable to human interactions in all contexts.

One of Alison’s great pleasures is supporting the men and women who choose to be her students. She spends up to 30 hours per month clarifying and helping others to implement her teachings.

Home and Family

Alison was married to Greg from 1993 until his passing in 2019. People often commented on their marriage, assuming they must be newlyweds. “Greg and I sometimes made people uncomfortable, although we didn’t mean to. I just had the worst crush on him.” And she adds with a smile, “Greg said he worshiped the water I walk on.”

Referred to as “my Renaissance man,” Greg was an important part of her research and support system, and was the central element of their family as “an amazing father.” Their 2 grown daughters and Alison’s son are living independent lives in Idaho, Texas and abroad.

Alison now resides between northern Colorado and Idaho. She is supported by her partner Dan, the “third love of my life”, and revels in being a grandmother.

Read what people are saying about Alison.

Meet the Team